From the few years, social media is expanding at a very high speed. The more and more people joining social media platforms and using efficiently on a regular basis. The industry of the social media is becoming bigger and it will be continue growing in the coming years. It has such an amazing growth of audience that it can help to lead the business. Today, every business need to be on social media. Social media marketing helps in several ways to grow your business as it gives a platform to showcase your business in front of millions of audience which could not be possible in any other way. Social media marketing has several ways to promote the brands. Social advertising for your business – Social advertising is new in the world of social media but it is gaining popularity rapidly than imagined. For example – facebook ads. With the traditional advertising, you can only reach to a limited number of people and it is not capable to find the right targeted audience as well. Social media advertise your brand or business at an affordable cost through which you can reach to a large number of audience and give you the high return on your investment. Boost brand awareness – Social media work as a powerful tool for increasing the brand awareness. It is well-known that the brand awareness is so important to lead the business successfully. It helps to expand the sales of the business and social media play here a major role in establishing awareness of any brand. You can reach to your targeted audience by promoting your product on social media by advertisement, videos and many more. They help to create awareness about your product to the more number of people in a short period of time. Increase inbound traffic – Inbound marketing is the powerful and effective way to achieve the targeted audience for your business. It helps to convert the traffic into potential customers. Without social media, you will have a limited number of customers whereas a small effort on promoting your business in social media will generate more customers. Increase conversion rates – Social media not only helps to achieve you a targeted lead of customers but also prove helpful for converting it into your customers. Constantly promoting and updating your product helps to increase the conversion rates for your sales. Conclusion The real importance and necessity of the social media you will understand when you start using it for your business. The biggest advantage you can get from social media that it helps to build your business with a cost-effective price.