The marketing world always keeps evolving, marketers always find new approaches to reach the customers and increase their brand awareness. And today, live streaming become the new social media trend of the moment. As we know video content is gaining the grip in content marketing where live streaming is in the top. Especially it is famous for the video games. They made a huge portion of live streaming. Apart from the video games, the television and music also gain popularity in live streaming and are helpful in giving a convenient zone for the viewers. It can be considered as the prime time for the live streaming. Missing this means, you will miss a large number of traffic for your brand. It is an excellent way to connect or interact with the audience and it allows for customization levels for the marketing which has never seen before in the marketing industry. Growing fast The biggest reason why you should care about live streaming is that due to its growing popularity and large user base. It allows you to reach thousands of people in just one click of a button. One can easily drive tons of revenues by using this platform. Especially the video game live streaming is growing the popularity at an alarming rate and continues to grow every single day. When it comes to video game live streaming, the twitch.tv is one of the best live streaming channels where you can also Buy Twitch Views to increase your brand awareness. Today, more than 81% internet users view more live streaming videos than the previous years. Even almost every social media channel is started to join the live streaming which makes easier to reach more and more customers. There are thousands and millions of people who watch live streaming content daily. Active engagement For a few years, we have seen the rise and the usage increase of video content. People nowadays watch more video content than ever before from tablets to mobile phones. Live streaming is everywhere whether they want to see movies, music, tv channels or video games. It helps the users to get the information about the latest events and news. They get actively updated about the different companies. It is a logical step which is taken to consume the mass amounts on a regular basis. Thus it allows the users to connect and engage with multiple brands at the same time in multiple ways. Conclusion The marketing tactics get fades after some time thus to engage the customers, we always need some new strategies and new platforms to reach them and live streaming is one such brilliant platform which can help you to get the active engagement.